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Creative Director

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Silkenn

Project type

Brand Strategy • Visual Identity • Packaging Design

Date

2024

Location

New York, NY

Silkenn Skincare is a beauty brand rooted in the realities of city living, designed to support skin through the environmental stressors of modern urban life. This project focused on building a cohesive skincare ecosystem that goes beyond individual products, creating a connected experience grounded in barrier repair, hydration, and long-term skin health.

At its core, Silkenn merges science-backed formulations with a lifestyle-driven approach to beauty, positioning skincare as both a functional necessity and a refined daily ritual. The ecosystem includes hero products such as the serum and moisturizer, supported by intentional packaging, education, and visual storytelling that reinforces trust, clarity, and efficacy.

The brand’s visual direction balances minimalism with depth, using a neutral, elevated palette alongside signature blues to reflect both calm and resilience. Every touchpoint—from product design to system packaging—was developed to feel premium, considered, and aligned with the lived experiences of a diverse, urban audience.

Silkenn ultimately represents a modern approach to beauty: one that is inclusive, informed, and built for real life. It is not just skincare, but a system designed to restore, protect, and elevate skin in the environments we move through every day.

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